狮动设计用“具象符号”传递文学内核，Q版卡通形象，面部线条柔和、表情治愈，传递“亲切、可亲近”的感觉——这是少儿对“文学陪伴者”的想象，双手捧起的蓝绿色翻开书，直接点出“文学”的核心；人物身后的黄色圆形背景，用高饱和度但柔和的黄色，模拟“温暖、积极”的情绪，整体用“少儿视角”打造“可参与感”传递“文学是温暖的、好玩的，这正是少儿文学需要的“启蒙感”。
Lion Design uses "figurative symbols" to convey the core of literature, and the cartoon image of Q version, with soft facial lines and healed expressions, conveys the feeling of "kindness and approachability"-this is children's imagination of "literary companion", and the blue-green color with both hands opens the book and directly points out the core of "literature";The yellow round background behind the characters uses a highly saturated but soft yellow color to simulate a "warm and positive" mood, and the overall "children's perspective" is used to create a "sense of participation" to convey that "literature is warm and fun.
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