狮动设计用“有温度的符号”建立品牌认知锚点，卡通老虎形象是整个设计的灵魂——圆滚滚的体型、大大的圆眼睛、微笑的嘴角，加上举拳加油的动作，完全打破了传统老虎“威猛”的刻板印象，转而传递“活泼、亲切、有冲劲”的情绪价值。老虎本身象征“力量与勇气”，与“拓展运动”所需要的“突破、进取”精神形成呼应，“点赞手”图标，这个元素不仅强化了“追求优秀”的品牌价值观，更暗示了“拓展运动”的核心动力来自用户的认可；整体用“萌感公式”击中审美共鸣“，将活力与可靠”的完美平衡。
Lion design uses "symbols with temperature" to establish the brand recognition anchor point, and the cartoon tiger image is the soul of the whole design-round figure, big round eyes, smiling corners of the mouth, and the action of raising fists to refuel, which completely breaks the stereotype of the traditional tiger as "mighty" and conveys the emotional value of "lively, kind and aggressive". The tiger itself symbolizes "strength and courage", which echoes the spirit of "breakthrough and enterprising" required by "expanding sports".
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