狮动设计采用麻花辫、斜襟上衣、头插单瓣花的经典中式装扮,契合女性的传统审美(朴实、灵动);面部线条柔和,带着轻微的笑意,像邻里长辈般亲切,瞬间唤醒“家烧湘味”的怀旧情绪——用“具象的人”代替抽象的“传统”,让“人物”变得可感知、有温度。霸姐”二字采用粗笔书法字体,笔画刚劲有力,“霸”字的结构自带“豪爽”感,完美契合“辣、爽、够味”的口味特点;同时,“姐”字又增添亲切感,像邻居家豪爽的大姐做的菜,用字体传递“菜如其人”的餐饮性格。整体设计以“人”为载体,以“湘”为核心,用“传统符号”传递“餐饮温度。
Lion design adopts a classic Chinese dress with braided hair, a slanted blouse and a single petal flower in the head, which conforms to the traditional aesthetics of women (simple and smart); The facial lines are soft, with a slight smile, as kind as the elders in the neighborhood, which instantly awakens the nostalgia of "cooking Hunan flavor at home"-replacing abstract "tradition" with "figurative people" to make "characters" sensible and warm. The word "Ba Jie" uses a rough calligraphy font, and the strokes are strong and powerful. The structure of the word "Ba" has its own "bold" feeling, which perfectly fits the taste characteristics of "spicy, cool and delicious".


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