狮动设计将品牌首字母「Z」为核心,采用流畅的曲线轮廓与植物枝叶的抽象化处理,形成了极具辨识度的视觉符号:「Z」的形态,以「左曲右直」的不对称设计,既保留了字母的识别性,又通过曲线的柔美感契合了日化美容产品「优雅、细腻」的女性向审美;巧妙融入了小叶片的剪影,看似不经意的细节,实则精准传递了日化美容产品的「天然属性」——暗示品牌「植物萃取、天然成分」的卖点,符合当下消费者对「安全、健康」的需求;线条的质感:整体线条碰撞形成了「刚柔并济」的视觉张力,既体现了品牌的「专业感」(直线),又传递了「亲和力」(曲线),完美匹配日化美容品牌「高端但不疏离」的定位。
Lion design takes the brand initials "Z" as the core, and adopts smooth curve outline and abstract treatment of plant branches and leaves to form a highly recognizable visual symbol: the shape of "Z", with the asymmetric design of "left curve and right straight", not only retains the recognition of letters, but also conforms to the love women aesthetic of "elegance and delicacy" of daily chemical beauty products through the softness of curves; Ingeniously blended with the silhouette of small leaves, seemingly casual details actually accurately convey the "natural attributes" of daily chemical beauty products-suggesting the selling point of the brand "plant extract and natural ingredients", which meets the current consumer's demand for "safety and health"; Texture of lines: The collision of the whole lines forms the visual tension of "combining rigidity with softness".


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