狮动设计定位核心视觉是**「双熊环抱」**的造型:大熊以圆润的橙色圆形为身体,线条柔和得像一个温暖的怀抱,头部微微低下,眼神温和,仿佛在守护怀里的小熊;怀里的小熊则以纯白色简化呈现,身体是类似婴儿服的轮廓,耳朵竖起、嘴角带笑,像刚学会爬的宝宝,可爱又灵动。 这种「大带小」的组合,直接对应了母婴服装「亲子陪伴」的核心场景——妈妈的包容与孩子的天真,就能让观众瞬间get「为妈妈和宝宝设计」的品牌定位。中文「巴哒熊」用了软萌的卡通字体,其中「巴」字的点画成了小爱心,「哒」字的竖折像婴儿的小脚丫,自带「婴儿腔」,瞬间拉近与妈妈的距离;用最简洁的元素,讲最贴心的母婴故事,把「爱」变成看得见、摸得着的视觉符号。
The core vision of the lion's design positioning is the shape of * * "Surrounded by two bears" : the big bear is round and orange, with soft lines like a warm embrace, slightly lowered head and gentle eyes, as if guarding the little bear in his arms; The bear in his arms is presented in pure white, and his body is similar to the outline of baby clothes. His ears are erect and his mouth is smiling, like a baby who just learned to climb, cute and smart. This combination of "big with small" directly corresponds to the core scene of "parent-child companionship" of maternal and child clothing-mother's tolerance and child's innocence, which can make the audience instantly get the brand positioning of "designed for mother and baby". The Chinese character "Ba Da Xiong" uses a soft and cute cartoon font, in which the stippling of "Ba" becomes a little love.


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