狮动设计以穿红色中式上衣、表情阳光亲切的男性形象，命名为“烙哥”，用“哥”的称谓降低距离感，强化“邻家厨师”的亲和力，人物高举的锅铲，直接关联“烙”这一烹饪动作，圆环内的“火焰”小元素暗示“高温烹饪”，以“烙”为核心烹饪方式、主打乌洋芋特色食材、由“烙哥”（亲切IP）主导的餐饮品牌；整体设计通过卡通IP（烙哥）与工具（锅铲）的组合，将“抽象的品牌”转化为“具体的人”，降低消费者的距离感，更容易产生情感连接（比如“烙哥”像邻居家会做饭的大哥，让人觉得“放心、好吃”）。
Lion designs a male image with a red Chinese coat and a warm expression, named "Brother Branding", which reduces the sense of distance and strengthens the affinity of "the chef next door". The spatula held high by the figure is directly related to the cooking action of "Branding", and the small element of "flame" in the ring implies "high temperature cooking", with "Branding" as the core cooking method and the main cooking method. Through the combination of cartoon IP (flipping Brother) and tools (spatula), the overall design transforms "abstract brand" into "concrete person".
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