狮动设计以盾牌形状为视觉容器,内部依次排列“文字→军人形象→星星→草”四大核心元素,盾牌:直接关联“食品安全”的核心诉求。臭豆腐作为“气味敏感型”小吃,消费者最担心的是“卫生问题”,盾牌的“防护性”符号恰好解决这一顾虑——用“视觉化的安全承诺”替代文字说教。军人形象传递 高效出餐、热情接待,更表达品牌对“品质的专注”,也传递“开拓市场的热情”,金色的星星增加了“荣誉感”,暗示品牌对“卓越品质”的追求,同时与蓝色主体形成对比,提升视觉层次感。草的“乡土感”正好平衡了军事化元素的“严肃感”,让品牌既“专业”又“亲和”。
Lion design takes the shape of a shield as a visual container, and four core elements of "words → military image → stars → grass" are arranged in turn. Shield is the core appeal directly related to "food safety". As a "smell-sensitive" snack, consumers are most worried about the "hygiene problem", and the "protective" symbol of the shield just solves this concern-using "visual safety commitment" instead of text preaching. The image of soldiers conveys efficient dining and warm reception, and also expresses the brand's "focus on quality" and "enthusiasm for opening up the market". The golden stars increase the sense of honor, suggesting the brand's pursuit of "excellent quality", and at the same time, it contrasts with the blue subject to enhance the visual hierarchy.


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