狮动设计用符号讲活“蓝领精神”,主视觉是个活力四射的卡通工人,黄色安全帽,直接传递“奋进、向前”的态度;蓝色工作服配黄色腰带,颜色对比强烈但不刺眼,既有工业风的稳重,又带着年轻人的朝气;奔跑的动作+握拳的手势,把“积极、拼搏”的蓝领精神变成了可感知的动态,“工”字做了加粗处理,像一根坚实的柱子,呼应“蓝领是工业的基石”这一内核;“来”字的结构很妙,右边的“米”字像延伸的道路,左边的“一”像展开的翅膀,组合起来像在说“蓝领的未来是向前延伸的,有无限可能”;简单几个字,把“工业未来”与“蓝领群体”紧紧绑定,传递出“蓝领是未来工业的主角”的核心主张。
Lion design uses symbols to illustrate the "blue-collar spirit", and the main vision is a dynamic cartoon worker and a yellow helmet, which directly conveys the attitude of "forging ahead"; Blue overalls with yellow belts, strong color contrast but not dazzling, both the stability of industrial style and the vitality of young people; The action of running+the gesture of clenching fists has turned the blue-collar spirit of "active and hard work" into a perceptible dynamic, and the word "work" has been bolded, like a solid pillar, echoing the core that "blue-collar is the cornerstone of industry"; The word "Lai" has a wonderful structure.


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