狮动设计的彩色插画很有巧思:画里的人物穿着传统服饰,周围有植物和云朵,甚至还有“Baa Baa”的文字,这些元素其实是在“可视化”埃塞俄比亚作为“咖啡起源地”的文化符号,让消费者看到包装就能联想到“这片土地的咖啡故事”。黑+金的经典组合,黑色基底像咖啡的浓郁,金色线条则提升了质感,瞬间把“精品咖啡”的高端感拉满;而橙色的开口设计,和中间标签的彩色插画(红、绿、蓝的人物服饰),又给严肃的黑金色注入了一丝活力,这种“沉稳中带点俏皮”的配色,刚好符合当下年轻人对“品质生活”的追求:设计完全符合“精品咖啡包装”的功能需求。
Lion designed by Lion Dance are very ingenious: the characters in the paintings are dressed in traditional costumes, surrounded by plants and clouds, and even the words "Baa Baa". These elements are actually "visualizing" Ethiopia as a cultural symbol of "the origin of coffee", so that consumers can think of "the coffee story of this land" when they see the packaging. The classic combination of black and gold, the black base is like the richness of coffee, and the golden lines enhance the texture, which instantly fills the high-end feeling of "boutique coffee"; The orange opening design and the color illustrations with the middle label (red, green and blue figures and costumes) inject a little vitality into the serious black and gold.


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