狮动设计以白+绿为核心配色,白色背景传递“纯净、环保”,绿色则直接关联“草本、天然、健康”,底部绿色狮子头像剪影——既与品牌名称“赛伦吉蒂”形成呼应,又通过绿色的视觉处理,传递出“自然、温和”的草本健康属性,与“草本腻子”的产品定位高度契合。同时,顶部卧狮剪影与底部狮子头像形成“大小呼应”,既强化了“狮子”作为品牌核心视觉符号的统一性,又通过不同姿态,传递“专业底蕴+产品实力”的双重联想,这种图形符号的重复与变化,能快速加深消费者对品牌的记忆。
As a whole, the lion design takes white+green as the core color scheme, the white background conveys "purity and environmental protection", while green is directly related to "herbalism, naturalness and health". The silhouette of the lion head at the bottom not only echoes the brand name "Serengeti", but also conveys the "natural and gentle" herbal health attribute through the visual treatment of green, which is highly consistent with the product positioning of "herbal putty".
At the same time, the silhouette of the lion lying on the top and the head of the lion at the bottom form a "size echo".



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