狮动设计以橙色喇叭搭配闪电图形,不仅直观传递出“大声宣告、活力传播”的视觉联想(呼应“嗨啦”的喊话感),还暗合进口零食电商的核心诉求——通过“响亮”的品牌声量吸引消费者注意力,同时闪电符号强化了“新鲜、快速、潮流”的产品特质。 整体通过 “听觉化视觉符号(喇叭)+ 情绪化语言(嗨啦)+ 食欲化色彩(橙色)” 的三重组合,精准抓住了目标用户的心理:—— 用“大声喊出”的视觉张力打破电商信息茧房,用“活泼+国际化”的调性让用户联想到“有趣、值得尝试的进口零食”,最终实现“品牌记忆点-产品属性-消费场景”的闭环。
Liondesign with orange speakers and lightning graphics not only intuitively conveys the visual association of "loudly announcing and spreading vitality" (echoing the cry of "Hi"), but also coincides with the core appeal of imported snack e-commerce companies-attracting consumers' attention through "loud" brand volume, while lightning symbols strengthen the product characteristics of "fresh, fast and trendy". As a whole, through the triple combination of "auditory visual symbol (horn)+emotional language (hi-la)+appetizing color (orange)", the target users' psychology is accurately grasped:-breaking the e-commerce information cocoon with the visual tension of "shouting out".


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