狮动设计将灯笼、窗棂、餐盘 三大中式元素为核心,企业名称变形为灯笼: 灯笼作为中式庆典、喜悦的经典符号,文化底蕴深厚,行业辨识度高,又通过金色提升了高端调性,暗合川菜“热烈香辣”与“宴请欢聚”的场景联想;窗棂与餐盘:外围的方形边框融合了中式窗棂的回纹元素与高端餐盘的“仪式感”,四角的祥云纹细节则呼应“高端中式经典”的定位,形成“内有灯笼、外有窗棂)”的视觉层次,隐喻“透过窗棂望见中式佳肴”的用餐意境,通过对中式符号的结构化分析,将“灯笼”从“节日符号”升华为“家宴喜悦”的载体,将“窗棂餐盘”从“器物”转化为“高端体验”的象征,最终让“中环印象”不仅是一个川菜品牌,更成为一种“中式雅致生活”的视觉代表。
Lion design takes lanterns, window sills and dinner plates as the core, and the name of the company is transformed into lanterns: lanterns, as a classic symbol of Chinese celebration and joy, have profound cultural heritage and high industry recognition, and enhance the high-end tonality through gold, which coincides with the scene association of Sichuan cuisine "warm and spicy" and "banquet and gathering"; Window lattice and dinner plate: the square frame at the periphery combines the palindrome elements of Chinese window lattice with the "sense of ceremony" of high-end dinner plates, and the details of auspicious clouds at the four corners echo the positioning of "high-end Chinese classics", forming a visual level of "lanterns inside and window lattice outside".


扫码或拨打添加客服微信