狮动设计采用标志的涂鸦手写体+星形元素，精准对应了当前潮服的两大核心赛道，以粗犷的手写笔触为主，字母线条带有明显的“飞白”和“毛边”，模拟街头涂鸦的随性与不羁，瞬间传递出潮牌标志性的「反主流」态度，这种手写体相较于工整的字体更具“生人勿近”的酷感，符合对“独特性”的追求。星形符号的视觉锚点，字母“A”被巧妙替换为抽象五角星，尖锐的棱角与流畅的字体形成对比，既打破了文字排列的单调，又通过星形的“符号化”强化了品牌记忆点，品牌名“Awliself”（即“一切为自我”）与图形的叛逆感高度统一，精准戳中潮服消费者的核心诉求——通过穿搭表达“不被定义”的自我。
Lion's design adopts the graffiti handwriting with logo and the star-shaped elements, which accurately corresponds to the two core tracks of current tidal clothes: the rough handwriting is the main part, and the letter lines have obvious "flying white" and "rough edges", which simulates the randomness and unruly of street graffiti and instantly conveys the iconic "anti-mainstream" attitude of tidal brands. Compared with neat fonts, this handwriting has a cool feeling of "keeping strangers away" and conforms to the right. The visual anchor of the star symbol, the letter "A" is cleverly replaced by an abstract five-pointed star, sharp edges and corners are in contrast with the smooth font.
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