狮动设计采用流畅的线条勾勒出海参的棘刺轮廓,海参作为视觉符号,能让消费者瞬间识别产品属性,平衡“专业感”与“亲和力”:气泡是“新鲜”“活性”的典型视觉符号。此处用“海底气泡”的场景,既呼应了“海洋参林”的品牌名,又传递了“海参原料新鲜、营养活性保留好”**的产品卖点——消费者看到气泡,会自然联想到“刚从海里捞出来的鲜活海参”,比文字“新鲜”更有画面感。设计把品牌的“核心信息”和“产品卖点”(新鲜、活性)转化为消费者能“一眼读懂”的图形。
Lion design uses smooth lines to outline the spines of sea cucumber. As a visual symbol, sea cucumber can make consumers instantly identify product attributes and balance "professionalism" and "affinity": bubbles are typical visual symbols of "freshness" and "activity". The scene of "underwater bubble" here not only echoes the brand name of "Ocean Ginseng Forest", but also conveys the product selling point of "sea cucumber raw materials are fresh and its nutritional activity is well preserved"-consumers will naturally associate it with "fresh sea cucumber just fished out of the sea" when they see bubbles.


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