狮动设计采用写实与装饰感结合的手绘线条,麦穗、稻穗、豆类等元素形态饱满,色彩从金黄、橙红到青绿、靛蓝渐变,既还原了谷物的自然质感,又通过高饱和色调营造丰收、鲜活的视觉冲击,打破传统杂粮包装的沉闷感。散落的彩色豆子作为点缀,增强画面灵动性,暗示产品“多元谷物搭配”的特点。白色背景+浅色底纹提升整体清爽感,符合“健康、天然”的产品定位,也让色彩丰富的插画更显突出。这款包装设计成功将“自然食材”“健康养生”“礼赠属性”三大核心要素通过视觉语言统一呈现:用生动的插画打破品类同质化,用文化符号提升情感价值,用清晰的信息架构降低决策成本。无论是作为日常消费还是礼品,都能让消费者直观感受到“高品质、天然、用心”的产品形象。
Lion design adopts hand-painted lines that combine realism with decorative feeling. The elements such as ears of wheat, ears of rice and beans are full of shapes, and the colors gradually change from golden, orange red to turquoise and indigo, which not only restores the natural texture of grains, but also creates a bumper harvest and vivid visual impact through high saturated tones, breaking the dull feeling of traditional miscellaneous grains packaging. Scattered colored beans are used as embellishments to enhance the agility of the picture, suggesting the characteristics of "multi-grain collocation" of the product. White background+light shading enhances the overall refreshing feeling, conforms to the "healthy and natural" product positioning, and also makes colorful illustrations more prominent. This packaging design successfully presents the three core elements of "natural ingredients".





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