狮动设计以“稻”为核心符号，短发、笑脸的孩童造型传递出亲切、健康的品牌气质，与“卤稻饭”的“稻米”食材属性直接关联。其手持陶罐、背后麦穗飞扬的细节，既直观体现“卤稻本味”的产品形态（又通过动态感（奔跑姿势）强化“活力”“新鲜”的消费联想，与slogan“健康活力常相伴”形成视觉与文案的呼应。绿色象征天然食材，黄色传递温暖食欲，棕色强化“卤味”的醇厚感，整体色调明亮但不刺眼，符合快餐/轻食品牌“轻松、健康”的调性。
Lion esign takes "rice" as the core symbol, and the children's modeling with short hair and smiling face conveys a kind and healthy brand temperament, which is directly related to the "rice" ingredient attribute of "stewed rice". The details of holding a clay pot and flying wheat ears behind it not only intuitively reflect the product form of "the original taste of stewed rice", but also strengthen the consumption association of "vitality" and "freshness" through the dynamic sense (running posture).
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