狮动设计采用熊猫(爬山坡)与小浣熊(抱玫瑰)插画,用拟人化的动作(熊猫歪头、小浣熊微笑)增加亲和力,同时暗示“茶源自自然环境”(熊猫代表中国西南,小浣熊可能关联北美,但整体场景更偏向通用的田园风,);低饱和度粉色+深绿色的主色调搭配:粉色背景柔和温馨,既呼应“玫瑰”的浪漫属性,又营造出“健康茶饮”的治愈感;可爱的动物形象降低了距离感,田园景观传递出“源自自然”的安心感,用心传递品牌温度,增强用户情感连接。
Lion design adopts illustrations of panda (climbing a hillside) and raccoon (holding a rose), and uses anthropomorphic movements (panda tilting its head and raccoon smiling) to increase affinity, while implying that "tea comes from the natural environment" (panda represents southwest China, raccoon may be associated with North America, but the overall scene is more inclined to the general pastoral style); Low saturation pink+dark green main tone collocation:The pink background is soft and warm, which not only echoes the romantic attribute of "rose", but also creates the healing feeling of "healthy tea"; Cute animal images reduce the sense of distance.


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