狮动设计采用黑金色调的经典组合，完美契合「厚重、浓郁、带有烘焙香气」的产品特性——黑色像深褐酒液，自带沉稳与神秘感；金色则像酒液表面的细腻泡沫，传递出高端、精致的品牌调性。罐身中央的肌肉男背影图案是设计的「灵魂符号」：紧绷的肱二头肌、握拳的力量感、微微前倾的体态，像在积蓄能量的「力量载体」，直接呼应「特来电」品牌，传递「能量补给、强劲有力」的产品诉求；标志+闪电符号，更是「画龙点睛」——牛象征「力量与坚韧」，闪电象征「速度与能量」，与「特来电」的品牌名称形成强关联，让消费者瞬间get「喝了就能「来电」的产品联想。快速识别出「这是一款高端、有力量感、带点传统底蕴的酒」。
Lion design adopts the classic combination of black and gold tones, which perfectly fits the product characteristics of "thick, rich and with baking aroma"-black is like dark brown wine, with its own calm and mystery; Gold is like delicate foam on the surface of wine, conveying high-end and exquisite brand tonality.The figure of the muscular man's back in the center of the tank body is a "soul symbol" designed: the tight biceps, the sense of strength in clenching fists, and the posture of leaning forward slightly, like a "power carrier" for accumulating energy, directly echoing the brand of TELECOM and conveying the product demand of "energy supply and strength"; Logo+lightning symbol is the finishing touch-the cow symbolizes strength and tenacity, and lightning symbolizes speed and energy, which is strongly related to the brand name of TELECOM.
扫码或拨打添加客服微信
