狮动设计采用“斗笠+佩刀”的经典武侠造型,斗笠的倾斜角度与帽檐阴影增强神秘感,佩刀的绿色刀柄与橙色围巾形成撞色对比,既保留传统武侠的飘逸感,又通过动物化(狼)的面部特征(尖耳、锐利眼神)打破刻板印象,赋予品牌“可靠且迅猛”的性格——暗合餐饮优惠“快速获取、性价比高”的用户需求。“大侠折扣”四字采用毛笔书法字体,笔画粗细变化强烈,收尾处的飞白和顿挫感模拟武侠招式的力度,笔触传递“江湖豪情,整体将“大侠”的“仗义疏财”转化为品牌提供“真实优惠”的承诺,用“武功高强”隐喻“筛选优质餐饮商家”的能力,让用户从“获取优惠”上升到“加入江湖社群”的情感认同,实现从“工具”到“伙伴”的品牌认知升级。
Lion design adopts the classic martial arts style of "hat+sabre". The inclined angle of the hat and the shadow of the brim enhance the mystery. The green handle of the sabre is in contrast with the orange scarf, which not only retains the elegant feeling of traditional martial arts, but also breaks the stereotype through the facial features (sharp ears and sharp eyes) of animalised (wolves), giving the brand a "reliable and rapid" character —— a tacit catering discount of "quick acquisition and quick access". The word "Daxia Discount" is written in brush calligraphy font, and the stroke thickness changes strongly. The flying white and frustration at the end simulate the strength of martial arts moves, and the strokes convey the lofty sentiments of the Jianghu.


扫码或拨打添加客服微信