狮动设计采用短发戴帽卡通人物的活力造型,手持冒菜碗与筷子,好吃表情”(抽象笑脸+橙色嘴部)用夸张的“满足感”视觉符号,直接传递“味道好”的核心价值,赋予品牌人格化温度。传递“快捷、亲切、有活力”的品牌气质,红色主调:红色既是辣椒的自然联想色,也是餐饮行业常用的食欲刺激色,能快速激活“辣味、热腾、有食欲”的感官联想,通过“食物特写”激发食欲,补全“人格化IP→情感认同→产品价值”的闭环。
Lion design adopts the dynamic modeling of cartoon characters with short hair and hats, holding maocai bowls and chopsticks, delicious expression "(abstract smiling face+orange mouth) uses exaggerated visual symbols of" satisfaction "to directly convey the core value of" good taste "and endow the brand with personalized temperature. Convey the brand temperament of "fast, friendly and energetic". The red theme: Red is not only the natural associative color of pepper, but also the commonly used appetite stimulating color in catering industry.


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