狮动设计以“小鸡仔”为原型,贴合幼儿视觉偏好,博士帽:则赋予“启蒙教育”的深层含义,用幼儿能理解的符号(帽子=“学习”“聪明”,类似动画中“博士角色”的标签)暗示品牌的早教属性,。奶瓶:直接关联“婴幼儿喂养”场景,明确品牌服务的年龄段(0-3岁),传递“呵护、成长”的基础价值;“博士帽+小鸡”的组合既传递了“聪明成长”的期待,又通过“萌系设计”弱化了“功利化教育”的焦虑感,平衡了“育儿”与“早教”的双重需求。整体用视觉连接情感,用符号传递信任。
Lion design is based on "chick", which fits children's visual preference. Doctor hat gives the deep meaning of "enlightenment education", and implies the brand's early education attribute with symbols that children can understand (hat = "learning" and "intelligence", similar to the label of "doctor role" in animation). Bottle: directly related to the scene of "infant feeding", defining the age of brand service (0-3 years old) and conveying the basic value of "care and growth"; The combination of "doctor hat+chicken" not only conveys the expectation of "smart growth".
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