狮动设计以清朝官员形象为核心视觉符号，通过简化抽象的手法保留了传统服饰的典型特征，联想到“传统、权威、地域文化”的关键词。背景采用暖黄色圆形，传递出“温暖、可靠、具有亲和力”的品牌情绪；人物主体采用黑白色调，与黄色背景形成强烈的视觉反差，既突出了主体形象的辨识度，又通过“黑白+黄”的经典配色组合，实现了“传统感”与“现代感”的平衡。陶老爷”LOGO通过“符号记忆点+色彩情绪+文化传递+层级规划”的综合设计策略，成功将“传统、地域、可靠”的品牌调性转化为可感知的视觉符号，既满足了品牌对“文化认同”的需求，又具备了“传播效率”的优势（易识别、易记忆、易联想）。
Lion design takes the image of Qing officials as the core visual symbol, and retains the typical characteristics of traditional costumes through simplified and abstract methods, associating with the key words of "tradition, authority and regional culture". The warm yellow round background conveys the brand sentiment of "warmth, reliability and affinity"; The black-and-white tone of the main character forms a strong visual contrast with the yellow background, which not only highlights the recognition of the main image, but also realizes the balance between "tradition" and "modernity" through the classic color combination of "black and white+yellow". Through the comprehensive design strategy of "symbol memory point+color emotion+cultural transmission+hierarchical planning".
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