狮动设计由“圆+波浪”构成，用最简洁的图形语言传递了矿泉水的本质属性：顶部蓝白渐变的圆形：既像清晨未被污染的天空（象征“天然”），又像高原湖泊的水面（暗示“水源地的纯净”），蓝白配色是矿泉水行业的“黄金色”——蓝色代表“干净、清爽”，白色强化“纯净、透明”，瞬间让消费者联想到“冰镇矿泉水入口的清凉感”。用“文化符号”强化“地域信任感”，“查干冰河”的文字设计是整个LOGO的“灵魂加分项”：用毛笔字书写，笔画苍劲有力，自带“传统、可靠”的质感。“为了传递品牌价值而设计”——当消费者看到LOGO时，就能瞬间联想到“来自内蒙古天然湖泊的纯净矿泉水”，这就是设计的“最高境界”：用视觉解决沟通问题。
Lion design is composed of "circle+wave", which conveys the essential attributes of mineral water with the simplest graphic language: the circle with gradual blue and white at the top: it looks like the unpolluted sky in the morning (symbolizing "nature") and the water surface of plateau lakes (implying "purity of water source"), and the blue-white color scheme is the "golden color" of mineral water industry —— blue stands for "clean and refreshing" and white is enhanced. Cultural symbols are used to strengthen the sense of regional trust, and the character design of "Chagan Glacier" is the "soul plus item" of the whole LOGO: it is written in brush strokes, with vigorous strokes and a traditional and reliable texture. "Design to convey brand value"-When consumers see the LOGO, they can instantly associate it with "pure mineral water from natural lakes in Inner Mongolia".
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