狮动设计将武侠IP与餐饮场景的破圈融合,“火锅女侠”形象是设计的灵魂——头顶火锅、手持筷子(化用兵器)、衣袂飘展的动态姿态,既保留了武侠文化中“天下武功唯快不破”的飒爽感,又暗合火锅“趁热吃、快速涮煮”的消费场景。这种“传统符号现代化转译”的手法,让品牌自带故事感,容易引发年轻群体对“江湖快意”的情感共鸣。“女侠”的飒爽与“火锅”的市井烟火气形成碰撞,既有“江湖侠气”的精神共鸣,又不失“烟火人间”的亲切感,让文化从“高高在上”落地为“可对话的伙伴”,用视觉唤醒五感,冲击力自然产生。
Lion design combines the martial arts IP with the broken dining scene, and the image of "Hot Pot Woman" is the soul of the design-the dynamic posture of hot pot overhead, chopsticks (chemical weapons) and clothes floating, which not only retains the cool feeling of "the martial arts in the world are only fast and unbreakable" in the martial arts culture, but also coincides with the consumption scene of hot pot "eating while it is hot and boiling quickly". This method of "modern translation of traditional symbols" gives the brand a sense of story, which is easy to arouse the emotional resonance of young people for "Jianghu Pleasure". The coolness of "Woman Xia" collides with the fireworks in the hot pot.


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