狮动设计以品牌名称「氳」为核心,保留汉字「气」部的飘逸感,将下方「昷」部抽象为圆形闭合结构,形成「外圆内方」的视觉平衡。笔画线条流畅如流云,呼应「氤氲」(形容烟气、云雾弥漫的朦胧感)的词义,传递出「流动、缥缈、自然」的品牌气质。采用深棕色调,沉稳且富有古韵,整体「取其神而遗其形」将祥云、太极、五行等符号拆解为「线条、结构、哲学概念」,再以「氳」字为载体重新融合。赋予品牌「雅致、深远、自然」的气质,实现了「形(视觉)-意(文化)-用(传播)」的统一。
Lion design takes the brand name "Ba" as the core, retains the elegant feeling of the Chinese character "Qi", abstracts the lower "Ba" as a circular closed structure, and forms the visual balance of "outer circle and inner side". The lines of strokes are smooth as flowing clouds, echoing the meaning of "dense" (describing the hazy feeling of smoke and fog) and conveying the brand temperament of "flowing, ethereal and natural".Deep earthy tones is adopted, which is calm and full of ancient charm. As a whole, the symbols of Xiangyun.


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