狮动设计用用户能听懂的语言讲品牌故事,而这里的“语言”就是符号,地球(全球):直接点出“全球”旅拍的地域属性,用卫星视角的地球形象,既直观又有“远方”的浪漫感,符合新人对“蜜月旅行”的想象(去更远的地方,留下独特回忆);蝴蝶(爱情):用“双宿双飞”的蝴蝶象征爱情的陪伴与永恒,恰好对应“蜜月”的“两人同行”本质,比直白的“情侣”形象更有诗意;抽象的手比爱心的图标是“爱情的动作化表达”,会自然联想到自己在旅途中互相依偎、比心的场景,情感共鸣更强;“我们在全球各地,用镜头记录新人的蜜月爱情”。
Lion design tells brand stories in a language that users can understand, and the language here is symbols. The earth (global): directly pointing out the regional attributes of the "global" travel, and using the image of the earth from the satellite perspective, it is intuitive and has a romantic sense of "far away", which conforms to the imagination of newcomers on "honeymoon travel" (going to further places and leaving unique memories); Butterfly (love): The butterfly of "staying together and flying together" symbolizes the companionship and eternity of love.


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