狮动设计用“盟重”两个首字做变形，“盟”字的结构藏着土楼，像武侠里好汉聚集的“江湖客栈”，瞬间把“烧烤”和“市井江湖”的场景绑在了一起——仿佛推开土楼门，就能闻到烤串的香味；“重”字更绝，直接把侠客“嵌”进了笔画里，侠客背着剑、手里还拿着烤串，直接点出了“烧烤”的核心品类，连产品都“活”在了文字里！红色飞溅墨痕，看着像武侠里的“剑气”，其实是在模拟烧烤时的烟火飞溅！这种“用图形代替感觉”的方法，把烧烤最有烟火气的“瞬间”，变成了视觉符号，既强化了武侠风格，又让“烧烤”的味道“看得见”。把“烧烤味”染成“江湖色”。
Lion ses the first word "Meng Zhong" as a variant. The structure of the word "Meng" hides the earth building, which is like the Jianghu Inn where heroes in martial arts gather, and instantly binds the scenes of "barbecue" and "streets and rivers" together-as if the door of the earth building is pushed open, the smell of kebabs can be smelled; The word "heavy" is even more unique, and the chivalrous man is directly "embedded" into the strokes. The chivalrous man is carrying a sword and holding a kebab in his hand, directly pointing out the core category of "barbecue", and even the products are "live" in the text! The red splash ink mark looks like the "firm but gentle" in martial arts.
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