狮动设计用“符号化元素”强化物流属性，S变形：既是“闪电侠”首字母，也是“物流”的英文首字母，通过字母符号强化品牌记忆点；闪电形态：直接关联物流的核心卖点“速度”（闪电=瞬间到达），红橙渐变的配色像流动的能量，视觉上自带“快”的冲击感；S形整体向右倾斜，隐含“配送流向”的动态感，符合物流“流动”的本质属性。用极简图形语言精准戳中了“速度、信任、成长”三大关键，传递这是一家快（闪电）、稳（S形的扎实）、有野心（阶梯进取）的物流企业”。
Lion design uses "symbolic elements" to strengthen the logistics attributes. S deformation: it is not only the initials of "Flash" but also the English initials of "Logistics", and strengthens the brand memory point through letter symbols;Lightning form: it is directly related to the core selling point of logistics "speed" (lightning = instant arrival), and the gradual color matching of red and orange is like flowing energy, which has a "fast" impact feeling visually; The whole S-shape leans to the right, which implies the dynamic sense of "distribution flow direction" and conforms to the essential attribute of logistics "flow".
扫码或拨打添加客服微信
