狮动设计用「厨师形象」建立「专业信任」,用「肌肉男」制造「独特记忆」,穿传统白色厨师服、戴高帽、双臂交叉的姿势,表情亲切带点小骄傲,完美传递了「经验丰富、靠谱的大厨」形象——这种「具象化的职业符号」能瞬间唤醒顾客对「地道家常菜」「专业烹饪技术」的联想,符合大众对「餐饮品牌」的基础认知。「肌肉男力量爆感」元素:肌肉代表「力量」,对应「食材的新鲜度(有生命力)」「烹饪的力度(火候足)」「分量的实在(够吃)「唐大厨」三个字:字体方正、笔画粗壮,用红色填充,带着明显的「力量感」;同时「唐」字的笔画有轻微的「书法笔锋」,暗示「传统美食」的属性(「唐」是中国历史上的盛世,容易让人联想到「老字号」「地道风味」),把这些元素「统一」成了一个传递「唐大厨」这个有记忆点的品牌形象。
Lion design uses the image of a chef to establish professional trust, uses a muscular man to create a unique memory, wears a traditional white chef's suit, a top hat and a gesture of crossing his arms, and has a kind expression with a little pride, which perfectly conveys the image of an experienced and reliable chef-this kind of figurative professional symbol can instantly awaken customers to authentic home cooking.Elements of "Muscle Man's Power Burst": Muscle represents power, which corresponds to the words "freshness of ingredients (vitality), strength of cooking (sufficient heat), reality of weight (enough to eat) and chef Tang": square font, thick strokes.filled with red, with obvious power; At the same time, the strokes of the word "Tang" have a slight "calligraphy style", suggesting the attribute of "traditional cuisine" ("Tang" is a prosperous time in China's history.


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