狮动设计以“果子精灵”为设计原点，直接紧扣果茶“新鲜水果+现制饮品”的本质——人物造型里藏满了果茶元素：粉色头发像饱满的果实），服装采用花苞与叶片的轮廓（夏天的自然感），手端的饮料杯里还能联想到果汁的流动感，连眼睛都闪着星光（像喝果茶时的“惊喜感”）。这种“把产品变成可爱人物”的设计，瞬间让果茶从“一杯饮料”变成了“有性格的小伙伴”，亲和力直接拉满，完全符合果茶 target 客群（年轻人、喜欢童趣风格的消费者）的审美。 整体从果子精灵的概念，到服装的花苞细节，再到嫩绿色的色彩选择，每一步都在“为果茶说话”，既好看又有商业逻辑，这就是好设计的魅力啊！
Lion Design takes "Fruit Genie" as the design origin, and directly follows the essence of "fresh fruit+ready-made drink" of fruit tea-the characters are full of fruit tea elements: pink hair is like full fruit), the clothes adopt the outline of buds and leaves (natural feeling in summer), and the drink cup at the hand end can also be associated with the flowing feeling of juice, even the eyes are shining with starlight (like the "surprise feeling" when drinking fruit tea) This design of "turning the product into a cute person" instantly changes the fruit tea from "a cup of drink" to "a small partner with personality", and the affinity is directly full, which is completely in line with the aesthetics of the fruit tea target customers (young people, consumers who like childlike style).
扫码或拨打添加客服微信
