狮动设计整体LOGO采用盾牌轮廓,这种形状在视觉中自带“可靠、稳固”的属性,暗示餐厅“品质有保证”(像勋章一样值得信任)。同时,盾牌的“仪式感”也契合“皇家”主题,让LOGO看起来更有“分量”。皇冠在视觉语言中象征“尊贵、高端”,完美呼应“皇家九号”的命名,传递出“高品质牛排自助”的定位, 盾牌周围的五角星,像勋章上的装饰,既增加了LOGO的层次感,又强化了“皇家”的荣耀感。星星的“小而密”也让LOGO显得更精致,符合自助餐厅“丰富、讲究”的用餐体验。整体以金色为主色调(牛头、皇冠、文字),金色在餐饮品牌中是“高端、奢华”的代名词,完美匹配“牛排自助”的客群定位(愿意为品质付费的消费者)。
The overall LOGO of Lion Motion Design adopts the outline of shield, which has the attribute of "reliability and stability" in the visual sense, suggesting that the restaurant is "guaranteed in quality" (as trustworthy as a medal). At the same time, the "ritual sense" of the shield also fits the "royal" theme, making the LOGO look more "weighty". The crown symbolizes "dignity and high-end" in visual language, perfectly echoes the naming of "Royal No.9" and conveys the positioning of "high-quality steak buffet". The five-pointed star around the shield, like the decoration on the medal, not only increases the layering of the LOGO.


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