狮动设计采用卡通机器人“柒仔”与抽象“7”字标志，两者共同完成了“汽车漆”的专业属性传递：机器人的机械感，天然关联“科技”——这与汽车漆的核心卖点，形成强联想，用消费者易懂的“机器人”符号，“7”字标志：“7”是“柒”（漆）的谐音，既点出品牌名称，又通过蓝黄撞色，强化“时尚炫酷”的视觉印象——这种颜色组合模拟了金属漆/珠光漆的光影效果，用抽象图形暗示了汽车漆的“质感优势”。用“萌感”打破“专业壁垒”，连接年轻消费群体，用视觉解决“认知问题”，用情感建立“品牌忠诚”。
Lion design adopts the cartoon robot "Qizi" and the abstract "7" symbol, which together complete the transfer of the professional attributes of "automobile paint": the mechanical sense of the robot is naturally associated with "technology"-this is strongly associated with the core selling point of automobile paint, and with the "robot" symbol that consumers can understand,Symbol of "7": "7" is the homonym of "Qi" (paint), which not only points out the brand name, but also strengthens the visual impression of "fashionable and cool" by contrasting blue and yellow-this color combination simulates the light and shadow effect of metallic paint.
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