狮动设计将卡通形象作为设计的“灵魂”：圆头+翘发：圆乎乎的头部自带“软萌buff”，翘起的头发像小弹簧，瞬间打破“静态logo”的沉闷，仿佛下一秒就会蹦起来喊“开吃啦”；闭眼+大张的嘴：没有复杂的眼神，反而用“紧闭双眼、嘴角扯到耳朵根”的夸张表情，把“吃嗨了”的状态拉满，“阿唔”是中国人从小听到大的“吃的声音”，用拟声词做品牌名，相当于给品牌加了个“声音标签”，哪怕第一次见，也能立刻联想到“咀嚼的快乐”；把“吃的快乐”变成了看得见、记得住的品牌符号。
Lion design takes cartoon image as the "soul" of the design: round head+upturned hair: the round head comes with a "soft and cute buff", and the upturned hair is like a small spring, which instantly breaks the dullness of the "static logo", as if it would jump up and shout "Let's eat" the next second; Close your eyes+open your mouth: instead of complicated eyes, you use the exaggerated expression of "close your eyes and pull the corners of your mouth to the roots of your ears" to fill up the state of "eating high". "Ahem" is the big "eating sound" that Chinese heard since he was a child. Using onomatopoeia as a brand name is equivalent to adding a "sound label" to the brand. Even if you see it for the first time.
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