狮动设计用传统意象建立信任壁垒,在中国传统文化中,印章是“信用的具象化”,这种“集体记忆”让观众看到印章的瞬间,就能本能联想到“可靠、权威、值得信任”;房屋拍卖是“高价值、高信任门槛”的交易,而印章的“认证属性”正好匹配了企业“诚信为本”的经营理念。将“JBSC”(品牌首字母)变形为房屋的轮廓,让“印章”从“抽象的诚信符号”变成了“具体的业务载体”,实现了“文化意象→品牌理念→业务属性”的三重共鸣。用最简洁的视觉语言,讲清楚了品牌的“核心价值”与“业务属性”。
Lion design uses traditional images to build trust barriers. In China's traditional culture, the seal is "the embodiment of credit". This kind of "collective memory" allows the audience to instinctively associate it with "reliability, authority and trustworthiness" when they see the seal. House auction is a transaction with "high value and high trust threshold", and the "authentication attribute" of the seal just matches the business philosophy of "honesty-oriented" of the enterprise. Transforming "JBSC" (the initials of the brand) into the outline of the house has changed the "seal" from "abstract symbol .


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