狮动设计以双Z叠加形成对称的几何结构(类似天平的两侧),直接关联“公平公正”的律所理念;图形内部隐含三角形结构(符合律师事务所需传递的“值得信任”的职业形象;双Z的舒展形态类似“翅膀”或“盾牌”,隐喻律师“为客户保驾护航”的职业属性,强化“权益保护者”的角色认知。采用深海蓝,蓝色象征“专业、冷静、信任”,符合客户对律师“理性、可靠”的职业期待;整体通过“图形+符号+文字”的重复叙事,将“专业”“公平”“可靠”三个核心价值观层层递进传递,让观众无需文字解释,就能快速理解品牌定位。
Lion design forms a symmetrical geometric structure (similar to the two sides of the balance) with double Z superposition, which is directly related to the concept of "fairness and justice" law firm; The triangle structure is hidden inside the figure (in line with the "trustworthy" professional image that the law firm needs to convey; The stretching form of "double Z" is similar to "wings" or "shield", which is a metaphor for the professional attribute of lawyer "escorting clients" and strengthens the role cognition of "protector of rights and interests". The use of deep blue, blue symbolizes "professionalism, calmness and trust".


扫码或拨打添加客服微信