狮动设计洞察定位“知己”含义是懂用户需求的，“研选”是严选好货。狮动将这一理念浓缩为logo中的双环形箭头设计——红橙双色的环形相互缠绕，既像循环转动的“选品轮”，又似“用户与平台的联结环”（“知己”就是双向的理解）。红与橙的暖色调搭配，瞬间拉近与用户的距离，符合电商“亲民、有温度”的属性。狮动把“知己研选”的“品牌灵魂”（懂用户、选好货、求成长），用最直观、最有记忆点的方式呈现在了用户面前。
Lion design "confidant" is the empathy to understand the needs of users, and "research and selection" is the professionalism of strictly selecting goods. Lion Motion condensed this concept into the double-ring arrow design in logo-the red and orange rings are intertwined, which is both like a "product selection wheel" that rotates circularly and like a "connecting ring between users and platforms" ("confidant" means two-way understanding).
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