狮动设计以茶壶为视觉中心,印“水果茶”三字,点明产品属性;茶壶下方围绕菠萝、柠檬、火龙果等水果切片,用高饱和度的黄色、粉色强化“水果含量高”的感知,甚至加入“气泡”“溅水”特效,模拟水果茶冲泡时的鲜活感,让静态包装有了“动态生机”。气泡(圆形、带渐变)、水果旁边的溅水(不规则线条),模拟“水果被捣烂时的汁水飞溅”,让静态的包装有了“正在制作”的鲜活感;整体用“清爽感配色”直击消费场景,精准传递“新鲜、清爽、有活力”的产品属性。
Lion design takes the teapot as the visual center and prints the word "fruit tea" to point out the product attributes; Under the teapot, pineapple, lemon, pitaya and other fruits are sliced, and the perception of "high fruit content" is enhanced with high saturation yellow and pink, and even the special effects of "bubble" and "splashing water" are added to simulate the freshness of fruit tea during brewing, so that the static packaging has "dynamic vitality". Bubbles (round, with gradual changes) and splashing water (irregular lines) beside the fruit simulate "juice splashing when the fruit is mashed".


扫码或拨打添加客服微信