狮动设计采用“萌感+信任”建立食品品牌的强记忆,通过“萌系动物+传统元素”的组合,实现了“活泼”与“靠谱”的平衡。卡通牛形象:用“萌趣+动态”降低距离感,大张的圆弧型,露出整齐白牙,脸颊带淡红晕——传递“开心、满足”的情绪,暗示“吃牛肉干很快乐”,整体用“食欲色+柔和色”平衡刺激与舒适,打造了一个既“有温度”又“有销售力”的品牌形象。
Lion design adopts "sprout+trust" to build strong memory of food brands, and achieves a balance between "liveliness" and "reliability" through the combination of "sprout animals+traditional elements". Cartoon cow's image: using "cute fun+dynamic" to reduce the sense of distance, with a large arc shape, showing neat white teeth and a pale blush on the cheeks-conveying the mood of "happy and satisfied", implying that "eating beef jerky is very happy", and balancing stimulation and comfort with "appetite color+soft color" as a whole.


扫码或拨打添加客服微信