宿迁作为酱酒赛道新锐品牌,委托狮动打造差异化 logo 破局市场。狮动深研酱酒“古法匠造 + 时光沉淀”产业基因,以圈层麦穗呼应酿酒原料(高粱、小麦)与丰收底蕴,核心符号融合“酒”文化精髓与现代极简美学,暖棕主色调精准传递酱酒醇厚质感。此案例印证狮动“懂行业、抓痛点、塑记忆”的设计逻辑——既锚定传统酒文化根脉,又赋予年轻化视觉语言,为新客户展现“老赛道玩出新价值”的创意硬实力。
Suqian, as a new brand of sauce and wine track, entrusted Lion Sports to create a differentiated logo market. The lion moves deep into the sauce wine "made by the ancient craftsman+time sinks"The "Dian" industrial gene echoes the brewing raw materials (sorghum and wheat) and the bumper harvest with the circle of wheat ears, and the core symbol integrates the essence and present of "wine" culture.Minimalist aesthetics, warm brown main color accurately convey the mellow texture of sauce wine. This case confirms the design logic of Lion Motion's "understanding the industry, grasping the pain points and shaping the memory"-it not only anchors the roots of traditional wine culture, but also gives young visual language to show new customers the creative hard power of "playing new value on the old track".
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