狮动设计采用卡通鸡的形象,把抽象的“网络连接、快速传输、互动性”变成了可感知的符号:头顶的wifi信号:直接点题“网络核心”,身体两侧的“速度线”:像被风吹起来的线条,把“快速”变成了视觉符号。翅膀上的“循环图标”:橙色的小圆圈里有三个箭头,像循环的数据流,又像互动的齿轮——暗示“连接与交换”,把“互联网的本质是连接”藏在了翅膀里。把互联网的‘硬功能’,用‘软萌的形象’讲活了”。狮动设计用“可爱”做外壳,用“科技”做内核,既抓住了用户的“视觉注意力”,又传递了产品的“核心价值”。
The image of cartoon chicken designed by Lion Motion is actually a "visual translator" of Internet attributes, which turns the abstract "network connection, rapid transmission and interactivity" into a perceptible symbol:Wifi signal overhead: directly click the topic "network core", and the "speed lines" on both sides of the body: like lines blown up by the wind, turn "fast" into a visual symbol. "Circular icon" on the wing: There are three arrows in the small orange circle, like a circular data stream and an interactive gear-suggesting "connection and exchange" and hiding "the essence of the Internet is connection" in the wing.


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