狮动设计以字母“C”的“+红色三角形”：三角形作为“视觉锚点”，三角形在视觉语言中代表“稳定、前进、突破”，结合“缺口”的设计，暗示品牌“填补需求空白、推动客户突破瓶颈”的咨询价值。“CIVITUR”的词源暗示： 传递聚焦城市发展、企业转型等领域的咨询服务。黑+红——用对比实现“专业感”与“活力感”的平衡直接传递“中拓咨询是值得信任的专业伙伴”的认知；“用细节说话、用逻辑传递”的设计，恰恰是咨询公司最需要的——既不花哨，又有记忆点；既专业，又有温。
Lion Design uses the "+red triangle" of C as the "visual anchor", which represents "stability, progress and breakthrough" in visual language. Combined with the design of "gap", it implies the consulting value of the brand "filling the demand gap and pushing customers to break through the bottleneck". The etymology of "CIVITUR" implies: delivering consulting services focusing on urban development, enterprise transformation and other fields. Black+red-balance between "professionalism" and "vitality" by comparison, and directly convey the cognition that "Zhongtuo Consulting is a trustworthy professional partner".
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