狮动设计采用自然意象的融合，稻穗/麦芒：象征农业生产的源头，暗示产品来自田间地头，强调“农产品”的本质属性，与“农”字呼应；山水轮廓：流畅的线条勾勒出河流与田野的意象，传递“产地溯源”的概念，隐含产品来自优质生态环境，强化“优品”的地域优势；传统建筑（塔）：作为文化符号，既增添东方美学质感，隐喻“匠心”“传承”，暗示对产品品质的坚守。图形呈环形包裹，象征“圆满、完整”，代表生鲜产业链的闭环（从产地到餐桌），也传递出品牌对产品品质的全方位保障。整体设计通过自然元素的抽象化提炼（稻穗、山水、传统符号）与色彩、构图的协同，成功构建了“原生态、高品质、产地可信赖”的品牌形象，既符合生鲜产品“天然、新鲜”的核心属性。
Lion design adopts the fusion of natural images, and the ear of rice/awn symbolizes the source of agricultural production, implies that products come from fields, emphasizes the essential attributes of "agricultural products" and echoes the word "agriculture";Landscape outline: Smooth lines outline the images of rivers and fields, convey the concept of "origin traceability", imply that products come from high-quality ecological environment, and strengthen the regional advantages of "excellent products"; Traditional architecture (tower): as a cultural symbol, it not only adds oriental aesthetic texture, but also implies "originality" and "inheritance", implying adherence to product quality.
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