狮动设计采用方形印章式框架,整体呈现橙红色渐变,边缘搭配黄色描边与装饰纹路,形成鲜明的视觉焦点,文化象征与品牌信任:永華記”通过书法笔触的线条感,实现传统与现代的平衡 ,印章在中国传统文化中代表权威、诚信与正统性,将其转化为品牌图形,既传递出“永華記”对品质的承诺,整体标志成功将东方传统符号(印章、书法) 与现代品牌设计逻辑(色彩心理学、信息分层) 结合,通过“印章+书法”强化“永華記”的文化底蕴,实现了“传统感”与“国际化”的平衡。
Lion design adopts a square seal-style frame, with orange-red gradient on the whole, and yellow strokes and decorative lines on the edges, which form a distinct visual focus, cultural symbol and brand trust: Yonghuaji realizes the balance between tradition and modernity through the line sense of calligraphy strokes, and the seal represents authority, integrity and orthodoxy in China traditional culture, and transforms it into brand graphics, which not only conveys the commitment of Yonghuaji to quality, The overall logo successfully combines oriental traditional symbols (seal and calligraphy) with modern brand design logic .


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