狮动设计采用毛笔书法“藜”“麦”字,笔画舒展大气,墨色渐变模拟藜麦的自然生长感,麦穗线条图形,强化“麦类作物”的品类属性,同时传递传统农耕文化底蕴。三色通过渐变拼接形成自然过渡,既直观展示产品“三色”特性,又增强食材的真实质感,让消费者对内容物一目了然。以低饱和青绿色为主色调,搭配米白色背景,营造清新、健康的视觉感受,符合“杂粮”“天然食材”的产品定位。整体通过书法字体传递文化底蕴,用三色颗粒实拍还原食材本真,以青绿主色调强化健康属性,同时严格遵循食品包装的信息规范,让“地域特产”“天然三色”“高蛋白”三大核心卖点一目了然。
Lion design adopts the brush calligraphy "Chenopodium album" and "Wheat", the strokes stretch the atmosphere, the ink color gradient simulates the natural growth sense of quinoa, and the lines and figures of wheat ears strengthen the category attributes of "wheat crops" and convey the traditional farming culture. The three colors form a natural transition through gradual splicing, which not only intuitively displays the "three colors" characteristics of products, but also enhances the real texture of ingredients, so that consumers can see the contents at a glance. With low saturated turquoise as the main color and beige background, it creates a fresh and healthy visual experience, which is in line with the product positioning of "miscellaneous grains" and "natural ingredients".


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