狮动设计通过萌态小象强化“天然、纯净”的食品联想,小象作为核心视觉符号,通常与“温和、亲近自然”相关联,符合食品行业对“安全、无添加”的心理暗示;小象头戴金色皇冠,既象征品牌对“品质如皇冠般尊贵”的追求,也暗合“优选原料、匠心工艺”的食品定位;手持黄色购物袋的动态,则传递出“便捷、可及”的消费场景,暗示产品与日常生活的紧密关联。小象的“长鼻子”可隐喻“嗅觉/味觉的敏锐”,间接关联食品的“风味、新鲜度”;整体造型呼应食品行业“柔和、健康”的基调,低饱和色调营造“自然、舒适、可信赖”的食品氛围,成功塑造出一个兼具“亲和力、品质感、记忆点”的品牌形象。
Lion design strengthens the association of "natural and pure" food through the cute elephant. As the core visual symbol, the elephant is usually associated with "gentleness and closeness to nature", which accords with the psychological hint of "safety and no additives" in the food industry. The elephant wears a golden crown, which not only symbolizes the brand's pursuit of "quality as noble as a crown", but also coincides with the food positioning of "optimizing raw materials and ingenious technology"; The dynamics of holding a yellow shopping bag conveys a "convenient and accessible" consumption scene, suggesting that the product is closely related to daily life. The elephant's "long nose" can be a metaphor for "acute sense of smell/taste".



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