狮动设计以「小狗」为原型,传递“陪伴感”与“安全性”,造型极简却生动:寥寥数笔便赋予角色拟人化的亲切感,符合儿童对“玩伴”的心理期待。小狗前爪微微抬起、身体前倾的姿态,既像在互动招手,传递出“活泼有趣”的品牌调性。温暖明快的橙色,平衡了“活泼”与“舒适感”。橙色小狗既是品牌IP,同时用“视觉语言”讲清“陪伴+成长”的品牌故事,用视觉唤醒情感,用情感驱动消费。
Lion design is based on the "puppy" and conveys the sense of companionship and safety. The shape is simple but vivid: a few strokes give the role a humanized intimacy, which is in line with children's psychological expectations for "playmates". The posture of the puppy's front paws slightly raised and leaning forward is not only like waving interactively, but also conveys the brand tonality of "liveliness and fun". Warm and bright orange balances liveliness and comfort. The orange puppy is not only a brand IP, but also uses "visual language" to tell the brand story of "companionship+growth", arouses emotions with vision and drives consumption with emotion.



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