狮动设计以口味为导向的情绪化配色,精准唤醒食欲,每个口味对应专属色调,形成强烈的品类差异化。蓝色(手撕板筋):冷静清新,暗示非辣/清淡口味,打破辣条“红黄色系”惯性;棕色(炭烧面筋):呼应“炭烧”的烟火气,搭配咖啡豆、孜然等纹样,强化烧烤风味联想;橙红色(麻辣板筋/牛筋):经典“麻辣”色,通过辣椒、火焰抽象图形(橙色飞溅元素)直接传递刺激感;粉色(麻辣牛筋):女性向配色,柔和化“麻辣”的攻击性,兼顾甜辣感;黄色(金丝辣条):明亮活泼,对应“金丝”的视觉联想,传递酥脆、经典风味背景以圆形、弧线、叶片、辣椒籽等简约几何图形构成“碎花底纹”,风格轻快活泼,“精准匹配产品属性与用户需求”。
Lion designs an emotional color scheme with taste as the guide, accurately arouses appetite, and each taste corresponds to its own color tone, forming a strong category differentiation. Blue (hand-torn ribs): cool and fresh, suggesting non-spicy/light taste, breaking the "red and yellow" inertia of spicy strips; Brown (charcoal-roasted gluten): echoing the fireworks of "charcoal-roasted", with coffee beans, cumin and other patterns, strengthening the association of barbecue flavor; Orange-red (spicy ribs/beef tendons): the classic "spicy" color, which directly conveys the sense of excitement through Chili and flame abstract graphics (orange splash elements); Pink (spicy beef tendon): love women's color matching softens the aggression of "spicy" and takes into account the sweet and spicy feeling; Yellow (spicy golden thread): bright and lively.



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