狮动设计以“百年味道”为轴，串联时空与文化，插画以“恒顺味道”为核心，通过具象场景+象征性元素的组合，构建了品牌“源于镇江、百年传承”的故事线。“古法酿造场景”到“文人雅集意境”（抚琴女子），再到背景的“镇江地标”（牌坊、古塔、山水），形成“生产场景—文化体验—地域基因”的空间闭环，暗示品牌从工艺到生活方式的渗透。采用高饱和度红色与金色对比，在暖色调背景中形成强烈视觉冲击，瞬间锁定“恒顺”品牌名。通过色彩浓淡和线条清晰度的递减，构建出“三远法”（高远、深远、平远）的传统山水画空间感，让画面更具呼吸感。它是百年工艺的坚守者，是地域文化的承载者，更是东方生活味道的定义者。
Lion design takes "century-old flavor" as the axis, connecting time and space with culture in series, and illustration takes "constant flavor" as the core, and through the combination of concrete scenes and symbolic elements, the story line of the brand "originated from Zhenjiang and passed down for a hundred years" is constructed. From "ancient brewing scene" to "literati's elegant artistic conception" (Fuqin woman), and then to the background "Zhenjiang landmark" (memorial archway, ancient pagoda and landscape), a spatial closed loop of "production scene-cultural experience-regional gene" is formed.
扫码或拨打添加客服微信
