狮动设计通过头戴民族特色帽饰、身着刺绣马甲人物，明确指向新疆地域文化，强化“西域”的品牌基因，让消费者直观联想到产品的民族特色与地域正宗性。左手高举馕饼、右手竖大拇指的动态设计，形成双重信息传递——既突出核心产品“馕饼”，又通过“点赞”手势传递“美味认可”的情感价值，增强品牌亲和力。馕饼的金黄与红色背景形成暖色调呼应，暗示食物的“香、热、新鲜”，整体设计通过“地域文化符号（人物服饰）→核心产品（馕饼）→情感价值（点赞手势）”的三层信息架构，形成完整的品牌认知链条：消费者先通过文化符号产生兴趣，再通过产品细节确认品类，最后通过情感符号建立信任，符合“认知→认同→购买”的消费决策逻辑。
Lion design clearly points to Xinjiang's regional culture and strengthens the brand genes of the "Western Regions" by wearing ethnic hats and embroidered vests, so that consumers can intuitively associate the national characteristics and regional authenticity of the products. The dynamic design with the left hand holding the cake high and the right hand holding the thumb upright forms a dual message transmission-not only highlighting the core product "cake", but also conveying the emotional value of "delicious recognition" through the gesture of "like" and enhancing brand affinity.The golden color and red background of Naan cake echo each other in a warm tone,".
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