狮动设计采用绿袍红脸、持青龙偃月刀的关羽形象,褐衣持矛、笑容夸张的角色贴近“张飞”,二者作为中国传统文化中家喻户晓的“忠义”符号,通过Q版化处理,实现“严肃历史人物→亲切吉祥物”的转化,关羽的绿色战袍、张飞的棕色布衣采用高饱和色调,与背景红色形成撞色对比,视觉冲击力强;又暗合“烧烤”的“火”元素,实现“人物身份”与“餐饮场景”的隐性关联。整体通过三国武将人物IP,暗合“兄弟相聚、大口吃肉”的场景联想,将“烧烤”的社交属性与“桃园结义”的情义文化巧妙嫁接,赋予品牌“不止于美食,更是情怀相聚”的附加值。
Lion design adopts the image of Guan Yu with a green robe and a red face and a dragon crescent moon blade, and the character with a spear in brown clothes and an exaggerated smile is close to Zhang Fei. As a well-known symbol of loyalty and righteousness in China traditional culture, they are transformed into a "serious historical figure → friendly mascot" through Q-version processing. Guan Yu's green shirt and Zhang Fei's brown cloth adopt high saturation tones. which are in contrast with the background red, and have strong visual impact.



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